For a while Monday evening at two campus convenience stores, $3 bought a pair of two-liter Coke bottles and a pair of tickets to this Saturday's home football game against the Minnesota.
Those non-student seats, each with a face value of $75, went quickly as word spread, reports Alejandro Zúñiga of The Michigan Daily student paper.
The promotion sold out at about 7:45 p.m. at the U-go [store] in the Union.
U-go’s employee Brandon Duba said the Pierpont Commons location was also participating in the promotion.
The university then said the 98-percent discount was a goof, though buyers could use their bargain tickets.
After last weekend's 26-10 loss to Utah, some fans and media observers saw the cheap seats as the latest sign of distress. "That's about as sad as it gets," tweeted Fox 2 Detroit sports reporter Ryan Ermanni before this official clarification:
Full Michigan statement on Cokes for tickets promotion pic.twitter.com/1GGdOgOr5R
— darren rovell (@darrenrovell) September 23, 2014
That didn't stop the quips, naturally.
OK, this is good RT @RoscoMcHiggins Michigan: “I said buy out Hoke, not buy a Coke.”
— darren rovell (@darrenrovell) September 23, 2014