Horror movie fans and shock-comic readers seem to be the core market for new beverages from a suburban Detroit company.
Flavors include Morbid Mix Green Apple, Rot Berry Strawberry and Slow Decay Vanilla Root Beer, with garish labels.
Crain's has a few details from a media release:
Dearborn Heights-based Caprice Brands LLC will launch its DeadWorld soda line at a Friday party at Best Western Plus Sterling Inn in Sterling Heights.
DeadWorld soda is based on the zombie comic book DeadWorld, published by Detroit-based Caliber Comics LLC.
The soda line features 12 flavors, including Goon Bitters cherry cola, Graveyard Delight ginger ale and black cherry-flavored Royal Rotter. The bottle labels are illustrated mostly by local artists.
They'll be available around Metro Detroit in packages of four and 12 bottles. Flavors and imaginative labels are shown at the company's site.