Mitt Romney campaign selling George Romney-inspired gear

eagle logo repurposed for the current campaign.

Regardless of one’s political persuasion, as with all throwbacks, you have to agree the retro Romney gear is kind of cool.

We wondered if perhaps this was the beginning of a larger effort to use the Romney family’s political legacy as a selling point heading toward the conventions and fall campaign season. We contacted the Romney campaign to ask if this signals something more than clever merchandising, but we never heard back. -- JTW

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