Renaissance

How Many of These 'Trendy New Bar' Descriptions Have You Seen . . . Often?

September 02, 2015, 3:24 PM by  Alan Stamm


Have you been to this seven-week-old Detroit hotspot?

. . We detect echoes of Detroit in a send-up of urban bar and restaurant coverage tapped out by a young architect 2,100 miles away in Oakland, Calif.

Max Chanowitz, a 2012 University of California-Berkeley graduate, parodies tiresome tropes and generic prose about "a great setting for moneyed 20-somethings." His self-posted essay at Medium begins:

Who else is excited for the new cocktail bar?

I’m talking about the one opening up in [historical building] in [up-and-coming neighborhood]. . . .  It sounds like it’s going to be [hyperbole].

He's presumably thinking of trendy spots in San Francisco and on his side of the bay, but we see descriptions that just need a Corktown, Midtown, downtown or Woodbridge name between the brackets.

See if any come to mind:

► The bar is called [Something] & [Something Else].

► "It’s a new venture by [notable local restaurateur], the owner of [upscale bar], [spin-off of upscale bar] and [spin-off of the spin-off]."

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► "The bar will feature inventive cocktails with a local twist, including hand-made [ingredient] from [local boutique food business]." 

► "There will also be a limited food menu of small bites, including such delights as [unexpected meat] sliders."

► They have a drink called The [street it’s on] and another named after [famous person in local lore].

► "The space has reclaimed wood siding and antique light fixtures from [defunct local factory]."

► "The new bar is taking over the space that used to house [local business] . . . a much-loved fixture in [neighborhood] for decades." 

► "The interior design was done by [trendy firm], the same folks that designed [other new cocktail bars up and down the block].

Play fill-the-blanks by posting a comment.

[Hat tip to Lee DeVito, who links to the original on Facebook.] 


Read more:  Medium


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