With Bilingual Video Ad, Joumana Kayrouz Is The 21st-Century Mr. Belvedere
August 15th, 2012, 8:09 AM
Forty years ago, the owner of Belvedere Construction -- Mr. Belvedere -- ran many homey TV commercials about the virtues of his home-construction company.
"We do good work," was his slogan.
Mr. B also sprinkled Polish in his commercials, especially when the narrator gave out his famous phone number, "TYler 8-7100."
Following in his footsteps is Joumana Kayrouz, the local lawyer who has become famous for posting her image on hundreds of billboards and busses.
Much less know is her video commercial, which features her telling prospective clients how she can help them, in English and Arabic.