Video: Cars.com Tells Why the Detroit Auto Show Still Really Matters
January 11th, 2017, 7:15 AM
Detroiters always like to think of the Detroit auto show -- the North American International Auto Show -- as the biggest, best and only one that matters.
But there are auto shows in Chicago, New York and Los Angeles, and car companies unveil new products at those shows too.
Still, Detroit still really matters. Just ask Brooke Skinner-Ricketts, chief marketing officer for Cars.com, which describes itself as an "online destination that helps car shoppers and owners navigate every turn of car ownership." It also boasts of having the industry's largest database of consumer reviews
Her Chicago-based company throws an annual party in Detroit, where it announces its selection of cars of the year in different categories. This year's car of the year was the 2017 Chrysler Pacifica. (See the full list here)
On Tuesday night, at its Fillmore Detroit bash on Woodward Avenue in downtown Detroit, Skinner-Ricketts spoke to Deadline about the importance of the Detroit auto show and why the Cars.com party is thrown in the Motor City and not at another show.