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The magazine distributes three versions in a grab for triple sales to avid collectors.
It's legit news, honestly. Even the Detroit Free Press pays attention, presenting seven paragraphs with four social media posts and two sizable galleries (59 photos total) embedded in its article.
Men in newsrooms -- what else can we say, right?
As you see, Kate Upton -- the 24-year- old model from St. Joseph, Mich. -- makes her third appearance since 2012 on the front of Sports Illustrated's hottest-selling issue. Her first appearance there came in 2011 with inside photos.
This year's covers were photographed in Fiji, a South Pacific archipelago, by Yu Tsai, a photographer based in Los Angeles and New York.
There's also a one-minute video (below).
Upton and Detroit Tigers pitcher Justin Verlander, whose 34th birthday is next Monday, have been working on wedding plans since announcing their engagement last May. No date or site is revealed yet. They bought a five-bedroom home for $5.4 million on Benedict Canyon Drive in Beverly Hills, Calif., last fall.
He reacts to her latest splash in two tweets from Lakeland, Fla:
Congrats to my amazing fiancée @KateUpton on being named to the #siswim17 cover! You're so incredible! #luckyman #happyvalentinesday #thrice https://t.co/aIb2FY6q1k
— Justin Verlander (@JustinVerlander) February 15, 2017
