It's a tough sell sometimes for Detroit automakers trying to lure technology talent.
As Bloomberg News puts it:
As U.S. automakers race companies such as Apple, Uber and Alphabet Inc.'s Waymo to automate driving, most of the top talent continues to cluster out west, where there's better pay and weather, among other things.
Detroit's big three and other car companies have about 5,000 U.S. job openings in software and electronics product development, representing about a third of their unfilled positions, estimates consultant AlixPartners.
"This is a massive challenge," said Ben Dollar, a principal at Deloitte Consulting who counsels automakers on recruiting. "The scarcity of talent in this area is so acute, it's become a CEO issue, not just an HR issue."
One of things Detroit has going for it is the ability to get innovative cars on the road relatively quickly, which can be appealing to young auto-techies hoping to make an imprint on this world, Keith Naughton, David Welch and Jamie Butters report. They add:
To lure more young talent straight out of school, Detroit is giving itself a full-on Silicon Valley makeover.
General Motors is spending $1 billion renovating its 60-year-old Tech Center in a northern suburb. Ford is overhauling its 1950s-era Dearborn campus to add green space, walking trails and eco-friendly designs, such as a cylindrical glass tower dubbed the "Sustainability Showcase."
