When you think of Ford, "hip" and "urban cred" don't necessarily come to mind.
Louis Aguilar and Nora Naughton of The Detroit News note that Ford considering buying the Michigan Central Depot, the abandoned former train station in Corktown, a hip section of the city:
The automaker hopes Corktown and the former train station can give it urban credibility with young technology workers who might otherwise go to work in Silicon Valley or other attractive tech centers.
"Millennial professional talent, including technical talent, is simply much more interested in urban authenticity — dense places and retro legacy buildings,” Mark Muro, a senior fellow at the Brookings Institution’s Metropolitan Policy program, a Washington think tank, tells The News.“This generation is recoiling from the suburban office park.”
Ford may overhaul the station and convert at least part of it for forward-looking segments of the company, such as data and analytics teams or those working on electrification and self-driving cars.
