Under Armour, a Baltimore-based company with a slick downtown Detroit store on Woodward Avenue, created a "Homecourt Detroit" video homage to Detroit's past, current and future basketball culture.
The company describes the 12-minute production:
Hosted by Sarunas Jackson (“Insecure”), "Homecourt Detroit" lets our viewer ride shotgun through the streets of Detroit to explore what makes hooping in The Motor City one-of-a-kind. Through this feature we explore local hotspots that nurtured basketball culture and its players—from Saint Cecilia’s and Joe Dumars Fieldhouse—to today’s Detroit talent who have basketball to thank for shaping their grit, determination and success, such as rapper Sada Baby, pro boxer and founder of Superbad Fitness Tony Harrison, entrepreneur Tommey Walker of Detroit vs. Everybody, and more. Lastly we round out Homecourt Detroit with the future of basketball—the rising girl’s basketball team at UPrep Academy.
Through "Homecourt Detroit," Under Armour Basketball peels back the layers of a city long slept on, hoping to provide basketball fans and young players a cinematic love-letter to Detroit’s most iconic basketball gyms, revered local voices and cultural landmarks.
