Emilia Clarke as Daenerys Targaryen
Once you watch this cleverness, you'll never see see Daenerys Targaryen (played by Emilia Clarke) ride a dragon again without hearing "Dittrich Furs, by the Dittrich family" in your mind.
Blame Keith Wisniewski of Seattle, a freelance creative director and writer. While watching Sunday's first episode in the eighth season of "Game of Thrones," he was reminded of a classic 1981 commercial from the Detroit retailer.
A model in a full-length white fur rides a galloping horse in a snowy setting, as shown in the half-minute video at the end of this post. Fast-forward nearly four decades, add digital editing tools, and this is what an imaginative adman tweets Friday afternoon:
Daenerys Targaryen stars in Dittrich Furs latest commercial... #GOT #Detroit #Daenerys #DaenerysTargaryen #Furs #advertising @SamRichardson @DittrichFurs pic.twitter.com/V3NRxn2giw
— Keith Wisniewski (@TheRealWZA) April 19, 2019
Dittrich, now in its fifth generation of family ownership, still sells furs on Third Avenue in Detroit's New Center area and on Woodward in Bloomfield Hills.
Here is its best-known commercial, 30 seconds of visual and jingle brilliance:
