Business

$100,000 Prize Paves Way For Bookstore in Detroit's Jefferson-Chalmers Area


October 18, 2019, 7:37 AM


Erin Pineda, center, and Drew Pineda own of 27th Letter Books. (Photo: Hatch Detroit)

Brick and mortar bookstores are getting harder to find, so it's heartening to see this.

27th Letter Books, a pop-up bookstore and audio recording space, won $100,000 in this year's Comerca Hatch Detroit Contest.

That smooths the way for a bookshop in Detroit's Jefferson-Chalmers neighborhood on the far east side. The news was announced Thursday night.

27th Letter Books joins previous winners, including Sister Pie, Batch Brewing and Live Cycle Delight. 

The public voted on five different businesses and then the judges, taking the votes into consideration, made the final decision. The prize also includes $200,000 worth of professional services and other support for owners Erin and Drew Pineda, who are Air Force veterans.

Their goal is to sell books and writings from under-represented voices and provide audio recording services.



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