Michigan businesses, organizations, leaders and communities are coming together to recognize the consequences of obesity, a group Detroit businesses leaders announced Wednesday.
The campaign is called MI Healthier Tomorrow.
“Our partners are critical in the effort to improve the health of our residents,” said James K. Haveman, Director of the Michigan Department of Community Health. “We know we cannot do this alone so to see such strong partners take charge in improving the health of our state is absolutely invaluable.”
Blue Cross Blue Shield of Michigan, Compuware, Marketing Associates, and Quicken Loans joined to show their commitment and support of the MI Healthier Tomorrow campaign.
The idea is to get Michiganders to pledge to lose 10 percent of their body weight.
There is strong evidence that a 10 percent weight loss is a reasonable and achievable goal that can significantly improve physical and mental health. Currently in Michigan, some 800,000 children and 5 million adults have a weight problem. A 10 percent weight loss for those who are overweight can improve blood pressure, lower cholesterol levels, improve heart health, decrease risk of Type 2 diabetes, and strengthen the immune system. Losing 10 percent also can decrease back and joint pain, improve breathing and sleep, increase energy and stamina and improve mood and self-confidence.
After taking the online pledge, residents who provide a mailing address will receive a free Getting Started Kit that will help guide them on their weight loss journey. Additionally, those who provide an email or mobile phone number can sign up for healthy texts and/or emails with motivational messages, reminders, tips, and recipes to help keep them focused on losing weight and becoming healthier.
For more information about the MI Healthier Tomorrow campaign, including current partners and opportunities, or to take the pledge, visit www.michigan.gov/mihealthiertomorrow. For more information about the Michigan Health and Wellness 4 x 4 Plan, visit www.michigan.gov/healthymichigan.
