You may have heard the news that Campbell Ewald, after spending 30-some years in Warren, has decided to move back downtown. And, because you are reasonable person who recognizes that businesses occasionally find new offices for a myriad of reasons, probably didn't care all that much. C-E is staying in the region, so this isn't a big deal except for those into the inside baseball world of marketing and advertising, right? You might think that, but you would be oh so wrong.
Macomb County went apeshit. Warren Mayor Jim Fouts was howling at the moon about how Warren has a cool new WalMart while Detroit drools. The Macomb Daily's Chad Selweski clutched pearls and fretted that Macomb must respond to this crisis of creative agencies locating in urban centers that appeal to young creative professionals. We are trending dangerously close to a story about a waitress at Michelle's diner struggling to make it in this post C-E Warren.
Thankfully, Jalopnik's Ryan Felton was around to disembowel the purveyors of regional stupidity.
CEO of CE Bill Ludwig was quoted as saying the decision was a "cultural" one, not one that was financially driven. Translation: I don't want my workers to have to look outside at parking lots and chain restaurants anymore.With Ludwig's context in mind, imagine yourself a junior copywriter at an advertising agency. Would you feel inspired looking out the window at [Warren]?How lovely! A road. Perhaps after coughing up some copy I could walk to the Olive Garden, Buddy's Pizza, Old Country Buffet, or Applebees on my 30-minute lunch break because nothing else is really here. Awesome.
A region needs a strong core to thrive. A region cannot -- and will not -- thrive if every tiny municipality in the region seeks to duke it out with one another over jobs [see: metro Detroit]. Detroit, although not the regional driver it could be, is where it needs to be.Detroit attracting its suburbs business, and not new out-of-state businesses, isn't a bad thing. Regionalism is going to be necessary for Detroit to experience any sort of real, visible turnaround, and when it does happen, the effects on the region will be visible and most likely profound.
Earlier coverage
Macomb Daily: Detroit May 'Now Have the Upper hand in Attracting Businesses and Jobs', March 10