The First New Cadillac In Three Years Makes Its Debut
The first all-new Cadillac in three years is the XTS, which General Motors Corp. hopes will a void in its luxury brand lineup since the Seville STS and Deville DTS models were terminated.
GM, writes Doron Levin, is banking on U.S. car-buyers considering the new XTS when shopping for luxury vehicles like the Audi A6, BMW 528i and Mercedes E350.
The $44,995 price-tag for the entry-level version of the new Caddy makes the car a "good value," in the words of Don Butler, GM's vice president of marketing, against the $41,700 A6, $46,900 BMW and $50,490 Mercedes. With all available options, the XTS' price can rise to just above $60,000.