After Dumping Super Bowl Ads, GM Will Do Deal With UK Soccer Team
General Motors Co. said it will stop advertising on Facebook and in the Super Bowl, is preparing to make a marketing announcement between its Chevrolet brand and Manchester United Ltd.’s soccer team, Tim Higgins of Bloomberg Business Week reported.
The world’s largest automaker has invited reporters to a announcement by Chevrolet and Manchester United in Shanghai Thursday evening. Joel Ewanick, GM’s chief marketing officer, will then hold a briefing at the Renaissance Center about a Chevrolet global sports marketing initiative. Patrick Morrissey, a GM spokesman, declined to provide details of the announcements before the events are held.