Media

Fox 2 Teased Widely For Naive Facebook Post on Crisco Can At Fist

July 31, 2013, 12:03 PM by  Alan Stamm

Ah, innocence -- something to admire among the very young and the Amish, yet fuel for ridicule in the case of professional journalists.

A naive post Tuesday by a Fox 2 News social media manager has the station, ahem, up to its elbows in merciless scorn. Alongside Deadline Detroit's photo of a mock Crisco can slyly placed at downtown's Joe Louis fist sculpture by local artist-provocateur "Jerry Vile," Fox's puzzled digital communicator posted on Facebook, in part:

"He hopes it may in some way ease the pain of having the Detroit bankruptcy shoved into our faces. can anyone explain what this means?"

More than a few Facebokers rushed to clarify, as did a few bloggers.

One early commenter tried to help without getting explicit. "K-Y Jelly would've made it too obvious," says a post from Rob and Andi Stanchina. 

Jarrod Edelen, also chiming near at the start of a thread that now approaches 800 comments, was among the first to tease: "Hi and welcome to the Internet! You must be new here. I will be your guide."

Fox responded promptly and frankly. "Wow. Apparently we're a little naive," the station posted at 8:30 a.m. Tuesday -- earning 270 "like" clicks for frankness. 

Also to its credit, the evidence remains right were it went up -- shared 1,730 times by noon Wednesday.

Attention also comes from Detroit journalist-bloggers Aaron Foley and Nancy Nall Derringer, as well as national journalism blogger Jim Romenesko.


Jim Romenesko, a popular national journalism blogger, posts this Wednesday.

"If only we all were blessed with such naivete," Foley posts at Jalopnik Detroit before adding a chain-yank:

"A quick Googling of Vile, who runs an erotic art exhibition called 'The Dirty Show,' shows that he's always up to some pranks, but who's got time for a basic Internet search? 

In her Wednesday post, headlined "Fist, v.," Derringer goes all the way there:

Almost all non-Amish adults know now that some people like to stick their whole hand into some other person’s body, and it requires some heavy-duty lubricant. . . .

I’m glad there are a few people left in the world who’ve never heard of such a thing. Long may they run.

Romenesko, a must-read among news pros, spreads the mirth around the country with just a screen shot of Fox 2's post and this two-line head: 

SOMEBODY PLEASE EXPLAIN THIS TO FOX 2 DETROIT

A fist? A can of Crisco? We don’t get it!



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