Lights, Cameras, Cobo: On-Site Video Studio Adds Competitive Edge
October 13th, 2013, 1:51 PM
In the city vs. city competition to lure business meetings and trade shows, having a video production studio at the convention center is a big plus.
Score one more point for Detroit's upgraded Cobo Center, where a 5,000-square-foot studio is coming together in the new atrium area overlooking the river.
Dustin Walsh talks with the executives involved, including general manager Thom Connors.
"This is making Cobo an attractive one-stop shop for offerings needed to support larger trade shows and conventions," Connors said. "This gives us the technical capacity on-site that is unmatched, and by doing so we have put ourselves ahead of other (convention centers), making us very much an industry leader in technology."
Walsh also interviews Rick Ghersi, owner of TVS Communications Solutions. which leases the studio space it's designing and will operate. The marketing video company is moving from Troy to three floors of the Hartz Building on Broadway Street downtown, Walsh writes.
The studio will include a sound stage and equipment to be used by TVS, as well as others, to film segments during conventions and non-show periods at Cobo, said Ghersi. . . .
TVS outfitted Cobo with fiber-optic cables in years past to support Auto Show work they've done for clients as well as media.
The video production center, due to be ready by mid-December, is part of Cobo's continuing $279-million expansion -- an overhaul that's already drawing more events, John Gallagher reports in the Free Press.
A good benchmark for Cobo’s resurgence is the number of conventions and trade shows bringing in enough visitors to fill up multiple hotels across the city. For 2014, the number of these planned events surges to 12, the most in many years. . . . In the recent past, it has ranged from a high of 10 in 2007 to a low of 4 in 2011. . . .
The Presbyterian Church USA and the Islamic Society of North America will host their annual gatherings at Cobo over the next year.