Rick Snyder essentially launched his first gubernatorial campaign with a memorable 2010 Super Bowl commercial that cast the then-unknown candidate as "one tough nerd."
This Super Bowl Sunday, as Snyder gears up for a re-election bid, he's planning another Super Sunday ad buy. However, his commercials will air on Fox News, not during the big game.
Inside Michigan Politics: This confirmed ad buy is with cable news stations in the Detroit, Flint, Traverse City, Lansing and Grand Rapids markets -- not Fox affiliates, which are broadcasting the Super Bowl. The ad runs from Feb. 2 through 16. The total spending is $166,130.
The campaign's decision to advertise on Fox News, which has a strong conservative and senior audience, signals that Snyder wants to shore up these groups.
Snyder is expected face likely Democratic nominee Mark Shauer in the November election.
