If you like Gov. Rick Snyder, the imagery is brilliant: Rick Snyder is the governor who rescued an underwater Michigan from drowning.
If you despise Gov. Rick Snyder, the imagery is still brilliant: Rick Snyder is all wet.
In either case, Snyder emerging from a swimming pool in scuba gear and mask is both hypnotic and enchanting when watched as an endless-loop animated GIF. Go ahead, just try to look away. It can't be done.