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Ford Pays 'Big & Tall' Gentlemen To Sit In New F-150

February 18, 2014, 7:41 AM

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Long before pick-up trucks became affectations for over-compensating Toby Keith fans, they were utilitarian vehicles. That is to say, work trucks.

Ford wants to make its new F-150 is still rugged enough to handle the demands of contractors and other work-a-day pick-up drivers. So they have employed several, shall we say, girthy gentlemen to test the F-150's endurance in a most unique way.

Detroit News: In an effort to improve the durability of its leather-wrapped truck seats, Ford hired a firm to enlist the help of men of a certain size: at least 265 pounds. Dressed in dirty jeans, their mission was to climb into the driver’s seat, get down and climb up again, at least 10,000 times per truck.

The result of that punishment-testing is a pair of front seats made of higher-strength steel and tougher leather that weigh a combined 30 pounds less than the current seats, but withstand consistent beating from the beefiest and grimiest truck drivers.

These testers, expected to wear the same pair of dirty jeans throughout the whole process, worked ten hour shifts getting in and out of the F-150 to make sure its seats could handle the punishment of manly working men.

If we didn't know this was a product test, one might be tempted to think it was the weirdest fetish video shoot ever.

 


Read more:  Detroit News


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