DIA Kicks Off Campaign To Persuade Public That Art Counts

The Detroit Institute of Arts has launched its campaign to preserve itself.

According to Sherri Welch of Crain's Detroit Business, the campaign, developed by the Detroit office of the Washington, D.C.-based political consulting firm Dewey Square Group, uses the tagline "Art is for everyone — it's what we save for our kids."

"Imagine this," the spots narrator says: "Special exhibits, school field trips, art workshops — gone. The Detroit Institute of Arts is at risk of closing its doors. But we can save it by passing a low-cost millage."