Fiat Chrysler Uses Viagra Pill Humor in Super Bowl Commercial

February 02, 2015, 7:09 AM

For five years, Chrysler used a famous person like Eminem or Clint Eastwood to pitch its product for the Super Bowl.

Not this year. Michael Wayland of The Detroit News writes:

An amorous but unlucky Italian in need of a "little blue pill," horsepower-loving centenarians and a trip around the globe were all part of Fiat Chrysler Automobiles' three Super Bowl ads Sunday night.

Instead of any major celebrity appearances, as it has in at least one Super Bowl commercial for the last five years, the automaker used humor and grandeur for 3 1/2 minutes of commercials for the Fiat 500X, Dodge brand and 2015 Jeep Renegade.

"FCA US always strives to do something different, something unexpected yet with a purpose, for the largest television audience of the year and this year's Super Bowl videos are no exception," said Fiat Chrysler Chief Marketing Officer Olivier Francois in a statement.

Read more:  the Detroit News

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