A viral video of Dodge Hellcats blocking the Lodge to do donuts and other stunts last weekend has produced a summer catchphrase: "We on the Lodge wit it."
And as the cops search for suspects, the internet is squeezing everything it can out of this magical phrase, via memes, T-shirts and even a rap song with video (below).
"The Lodge conversation may go all month," tweets Branden Hunter, a 29-year-old Michigan Chronicle reporter. "So many things you can do with it." Those things include using the phrase as a Twitter handle, which he does.
It's all as delightful as it is predictable.
“We on the Lodge wit it.” - John C. Lodge pic.twitter.com/TQvBzfROzt
— We on the Lodge wit it.(@JustCallmeBHunt) July 2, 2019
'Donuts on the freeway / Fill up at the Speedway'
And the there's a quickie single on Apple Music from a local artist who goes by GmacCash, accompanied by the video below.