MOCAD (Photo: Google Street View)
The Museum of Contemporary Art Detroit wants to go the way of its Motown counterpart a few miles away. That means scaling up with a "top-to-bottom transformation" for which it seeks to raise $15 million.
The Free Press reports:
This isn't about fixing the crumbling concrete floors or adding some nice landscaping. [Executive Director Elysia] Borowy-Reeder and MOCAD's board of directors are out to multitask a better future. Their agenda includes improving the existing space for artists and visitors, providing a campus-like setting for events and social mingling, and using new design strategies that are environmentally sustainable and cost-cutting.And through it all, they want to preserve the historical integrity of the MOCAD building on Woodward Avenue, which was designed by iconic Detroit architect Albert Kahn.
"This campaign, what this vision does, is really gets us to be more than an art museum," says Borowy-Reeder. "We're a cultural center."
The campaign kicks off with a match commitment from The Taubman Foundation and Reyes Family Foundation, the Free Press reports. The two will contribute up to $5 million, depending on how much is raised from other sources.
MOCAD will formally launch the campaign at its annual gala and art benefit auction Friday.
