Downtown Detroit's Under Armour Store Closing

January 12, 2022, 5:58 PM

(Photo: Deadline Detroit)

Under Armour, one of the stores that helped mark a comeback on a once-ragged commercial stretch of Woodward Avenue in downtown Detroit, is closing after nearly five years.

The athletic wear shop at 1201 Woodward closes Saturday, Kirk Pinho of Crain's Detroit Business reports.

The company said it was not an easy decision.

“As part of our normal course of business, we consistently evaluate our store footprint and make decisions according to our retail strategy…” the statement read. “Following a detailed evaluation of our multi-year direct-to-consumer strategy, we determined that this location no longer aligns with our long-term plans. We thank our Detroit-based teammates and customers for their loyalty and remind customers that they can continue to shop on”

For decades the block was pocked with boarded-up storefronts. Then Quicken Loans founder Dan Gilbert started gobbling up buildings and luring brands like Nike and Moosejaw.

It probably didn't help that far fewer office workers are downtown during the pandemic. -- Allan Lengel

Read more:  Crain's Detroit Business

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