Video: The Diego Rivera Murals As You've Never Seen Them

November 25, 2013, 5:55 PM

The video of the "Detroit Industry" murals at the Detroit Institute of Arts was done by Detroit-based New D Media, which specializes in projection mapping.

What is projection mapping?

According to the New D Media website, it is an outgrowth of advancing software technology that allows projections of light to be "mapped," or tailored, to irregular shapes and surfaces to create dynamic, illuminated video sculptures.

In short, projection mapping makes it possible to turn architecture into an interactive, three-dimensional movie screen, enabling all manner of optical illusions and substantive animation

New D Media's projection-mapping of the Diego Rivera murals took place at the annual DIA fundraiser gala earlier this month.

"We projection-mapped the Great Hall, Prentis Court, and, of course, Rivera Court," said Gabriel Hall, who runs New D Media with Daniel Land.

"We also have an installation in the Watch Me Move special exhibit now on view at the DIA."

Hall and Land grew up in metro Detroit and graduated from College for Creative Studies. Their firm project-mapped in the Dlectricity project in Midtown last year -- when they lit up the Detroit Public Library -- and they worked for Chevrolet and Major League Baseball during the Tigers' World Series home games in 2012 when they mapped the to nine stories of the Palms Building across from Comerica Park.

They also have have designed stages at Movement, and I have been booked around the country at music festivals and special events.


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