Hands-Free Pizza Orders From Road? There's A Domino's App For That

January 07, 2014, 4:25 PM

A local carmaker and pizza maker have cooked up something new.

Ford drivers with its voice-activated Sync dashboard system will be able to place and pay for a Domino's Pizza order while driving, starting this summer.

The Ann Arbor-based pizza chain announces the collaboration Tuesday in a news release and video. Ford touts it at this week's Consumer Electronics Show in Las Vegas, writes Forbes contributor Dale Buss.

He speaks with Domino's CEO J. Patrick Doyle:

“This will be the first time any fast-food brand has been able to do this sort of e-commerce from a vehicle. The ability to tie all of this together with the Sync system and be able to order Domino’s while driving safely is a pretty big step. . . .

“Customers want to order using technology, and on a number of different platforms."

The piemaker's release explains how users who set up a personal profile wlll be able to order from their Ford:

Domino's customers can save their favorite pizza and menu item combination, address and payment information . . . at or on their mobile app. The order can then be placed through the mobile app using simple voice commands provided by the SYNC system.

-- Alan Stamm

Read more:  Forbes

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