At deadlinedetroit.com, we provide readers daily with original news, photos and
opinions along with a digest of great links to stories, videos, podcasts and
Deadline Detroit is a homegrown media revolution. We cover the Motor City and
Southeast Michigan, and bring you the most interesting news that Metro Detroit
has to offer.
FASTEST GROWING LOCAL SITE IN MICHIGAN
Deadline Detroit started on April 27, 2012 with an amazing 92,000 impressions in
the first month of business. We have grown each and every month. At last count,
we had more than 300,000 unique visitors per month and more than 650,000
pageviews. We can attribute our growth to the passion of our readers, who
appreciate a high quality news site produced by first-rate journalists.
WHERE ARE WE
Our coverage focuses on the city and the Metro area. Most of our readers live
in the Detroit Metropolitan area. We also have readers who live on the outskirts
of the Metro area, as well as out of state in cities like Chicago, New York and
Los Angeles. We believe many of those out-of-state folks are Michigan
transplants who thirst for news about their hometown or people who have become
intrigued with a city that has become national news.
WHO ARE OUR READERS
Over the past year, we have attracted many sophisticated readers, thanks to the
quality content we deliver. We typically reach Adults 25-54, HHI between
$40K-$100K. They are college educated and decision makers, many of whom have a
passion for Detroit.
DEADLINE OFFERS A SOLUTION FOR EVERYONE
We believe that Deadline Detroit advertising can provide benefits for every
company. We focus on targeting your advertising to qualified leads, not just
any lead. We offer various elements of advertising, including 10 Categories and a
variety of ancillary elements.
We offer our advertisers positions that are standard IAB Ad Sizes. They would
include a 728x90, 468x60, 240x200, and 240x400.
Not only do we offer standard ad positions, but we specialize in unique
opportunities for our advertisers. Our most visual sponsorship placement is a
Category Page Sponsorship. Our other opportunities include widget sponsorships,
like the weather, sports ticker, social media, etc.
We believe that online advertising is becoming stronger each day. We are
offering our advertisers solutions to integrate with other elements of
advertising. We offer Pre- Roll, Video Ads, Background, TV, and E-Billboards, to
name a few
Not interested in mainstream online advertising? We have what you are looking
for. We offer what we call the ENGAGE PLATFORM, which consists of programs that
engage readers to follow and get involved. We have programs such as Made in
Michigan, Deadline Does, New Media Breakfast Series and others.
We are committed to giving you a fully transparent world class service every
step of the way. We use one of the most sophisticated ad serving technologies
Looking to increase your visibility, we offer our advertisers the ability to
target by Content, Geographic and Frequency.
We have an in-house service that will support all your creative services. We
offer creative that is effective for your message.