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Andy Beletskiy, owner of Nojo Kicks at 1220 Library St. in downtown Detroit, sells sneakers for $150. He also charges $8,500 and even up to $30,000 for some.
Who are the customers? Everyday Joes as well as celebrities, including Usher, Beletskiy says.
The store opened two years ago in the Z Garage, owned by Dan Gilbert. It was the idea of his teens -- Noah, now 18, and Jordan, now 16, who also work there after school. He named the store by combining his sons' first names (Nojo).
Beletskiy is also a partner in Rapid Metals, a steel company based in West Bloomfield that sells products to businesses including the automotive and agricultural industries.
Deadline Detroit's Allan Lengel stopped by the shop to chat with Beletskiy.
