New Kid Rock "Opportunity In Detroit" Ad Airs Nationally During Sunday Series' Game

October 28, 2012, 10:41 PM

TV viewers across the country who watched Sunday's World Series game had a chance to see “Opportunity Made in Detroit,” the new 60-second promotional ad that highlights  Detroit’s growing tech-focused economy.

The ad, sponsored by Quicken Loans, showcases Detroit-based businesses past and present that are connected to  downtown Detroit. Included are Detroit Symphony Orchestra, General Motors, the College for Creative Studies as well as technology start-up businesses and charities

The commercial features the music and gravelly voice of Detroit booster Kid Rock, who says: 


"It doesn't stare you in the face.
It’s not going to yell at you to come ‘n get it.
It doesn't knock.

"So what does opportunity look like?
Not what you might think.
You see, opportunity is not a right. It’s definitely not equal.
And it doesn’t come with an instruction manual.

"That’s because opportunity isn’t found.
It’s molded. It’s built. It’s created.
It’s as much about grit as it is intellect.
An explosive high-tech corridor located at the intersection of muscle and brains?
You bet. Because opportunity only comes to those already in the game.

"What does opportunity look like?
It looks like Detroit.
And opportunity is made in Detroit."

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