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There's always a certain giddiness among customers at supermarket openings, and today was no different.
Grand Rapids-based Meijer on Wednesday opened its long-awaited 42,000-square-foot Rivertown Market at 1745 E. Jefferson, east of I-75.
"It's more convenient and less expensive than Whole Foods," said Neena Singhar, an early shopper.
It's Meijer's third Detroit store, joining one on Woodward and 8 Mile Road and another on Grand River.
Photos by Michael Lucido
Meijer's Rivertown Market on E. Jefferson Avenue in Detroit opened Wednesday.
Rivertown Market includes a coffee shop and lounge area.
The coffee shop is run by The Great Lakes Coffee Roasting Company
Rivertown Market includes a Detroit theme. 
"Finally, a Meijer in Detroit," said Shalini Tummala, left. "It's more convenient and less expensive than Whole Foods," said Neena Singhar.
Produce section
A large selection of wine, liquor and beer
"It's so amazing -- perfect location and made available for everyone," said a customer who asked to be identified only as "Cummings."
"It's so exciting, exhilarating and so Detroit," says Tracy Wyatt. "Its wonderful to have this in downtown Detroit and matches the Motor City."
Self-checkout lanes
