Dan Gilbert's Quicken Loans it will dish out millions of dollars to run a 60-second commercial Sunday night during the first half of the Super Bowl game between the Carolina Panthers and Denver Broncos, Crain's Detroit Business reports.
The commercial touts Rocket Mortgage, which promises consumers the ability to get a mortgage in as little as eight minutes on a mobile device or computer.
Quicken doesn't disclose the cost, Bill Shea writes, but Advertising Age says 30 second of airtime goes for $4.6 million to more than $5 million. You do the math.
