Food & Drink

Stroh's Serves Detroit Lager, its Fourth Local Brew of New Era


August 06, 2019, 8:26 AM

Soccer spectators Tuesday night get the first public tastes of Stroh's Detroit Lager, being introduced at a Detroit City Football Club match against a Windsor team at Keyworth Stadium in Hamtramck.

It reaches stores and bars next Monday.


Stroh's and the Detroit City Football Club do cross-branding. (Photo: Instagram/DCFC)

The brewer, a sponsor of the soccer club, began in Detroit in 1850. It was family-run until a 1999 purchase by Pabst Brewing, based in Los Angeles.

Stroh's revived a local presence three years ago with Detroit Bohemian-Style Pilsner, brewed for it in Corktown by Brew Detroit. It later added Perseverance IPA and last summer introduced a seasonal wheat beer called Spirit Witbier.

The low-alcohol lager recipe joins that lineup as "the latest newbie from a storied brewery that, in the age of craft beer, many have forgotten," says a post from American Craft Beer, based in Washington, D.C. It frames the release as "another sign that Pabst . . . is hoping to revitalize Stroh’s presence."

The newcomer -- with can and bottle label colors that match Detroit City FC uniforms -- has just 4.6 percent alcohol by volume, compared to 5.5 percent for the pilsner.

Brew Detroit head brewer Joe Thorner worked in the original Stroh Brewhouse on Gratiot Avenue in the 1970s, Tom Perkins writes at Metro Times.


Read more:  American Craft Beer


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