Tough times call for flexibility and resilience. So when the going gets rough and pandemic restrictions halt walk-in business for two weeks or more, it's time to go where customers are.
Eastern Market Brewing Co. "is launching a beer delivery service," Crain's reports.
Delivery of beer to homes is allowed under Michigan law, and for small brewers, it could mean the difference between staying afloat and closing permanently.
"The timing couldn't be worse for our industry," Dayne Bartscht, co-owner of Eastern Market Brewing, told Crain's on Monday. "January and February, we take a loss. March is when we start digging out of it. For this to come in March, when we are finally starting to see some light, is horrible."
Starting Saturday, up to four dozen employees will use personal vehicles to bring suds to Oakland County customers from the microbrewer's new Ferndale site. The company hopes to expand by April to Detroit and other nearby areas, and eventually region-wide, Crain's says.
Orders can be made online. The brewery is also exploring food delivery. . . .
The brewery's two locations will still offer carryout beer sales.
In case you wonder, drivers will keep their distance and not hand over prepaid deliveries -- through they need to make visual age checks somehow.
No details about how to order are on Eastern Market Brewing's website or social media pages yet.